New language app reaches 25k+ organic followers
Where it started
Learning a language is a rewarding and enriching experience, opening doors to culture, history, and literature. However, not all of the world’s languages are equally accessible, and this can have far-reaching impacts for diasporic communities who have been displaced from their homeland for generations. We developed an online Armenian language app, and grew it to serve students in 32 countries and 25,000+ organic Instagram followers within 2 years.
What we did
We supported app growth with a social media strategy centred around high quality, shareable content, direct engagement with followers and occasional influencer collaborations. We develop content, design and graphics to post on social media daily, and our most viral Instagram reel has been shared more than 31,000 times, and resulted in more than 9,800 followers (yes, really) from the one post.
✔ Growth Strategy
✔ Subscription Strategy
✔ Pricing Strategy
✔ Website Development
✔ Brand Design
✔ Logo Design
✔ Social Media Strategy
✔ Video Animation
✔ Google Advertising
✔ Email Marketing
✔ Influencer Campaigns
✔ Affiliate Growth
How it’s going
Tun Online Armenian School has now helped more than 25,000 people learn Armenian – with students in the US, Canada, Australia, Europe, Russia, the Middle East, and even Armenia. Its suite of learning resources includes an online language school, as well as downloadable flashcards, workbooks and games, all of which we have designed. You can find out more about learning Eastern or Western Armenian via their website, here, or follow @Tun.Armenian on Instagram, here.
Working with Tun Online Armenian School wasn’t just about growing a business. It was about democratising language learning for 6 million+ people living outside of their homeland.
– Elle, Founder and Head of Strategy, Brand Shop.
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