In today’s competitive healthcare landscape, effective marketing is crucial. However patient complexity and medicolegal requirements can make practice growth challenging to navigate.
In this Webinar Masterclass, we’ll deep dive into strategies for ethical and effective medical marketing. You’ll learn how to attract more patients, prioritise preferred procedures, and build strong referral networks with other healthcare providers.
- The medical marketing mindset: How to communicate in a way that resonates and respects people in their role as patients, not just customers
- Medicolegal considerations: How you can increase patient appointments scalably and ethically, while remaining compliant legally
- Digital advertising DOs and DONTs: How to advertise on platforms like Facebook and Instagram to increase enquiries into your clinic
- Intercepting Dr Google: How you can build thought leadership and condition awareness for patients who are researching conditions and treatment options before they book in with you
- Referral pathways: Increasing your practice exposure with patients and referring healthcare professionals
- Optimising the patient funnel: Practical tips for clinical and admin staff to increase patient billings
- Q&A
Who should attend:
- Physicians, surgeons, dentists, and other healthcare providers
- Practice managers and administrators
- Marketing and communications professionals in the healthcare industry
Join industry experts in this exclusive Masterclass on Wednesday 29th January at 11:30am AEDT as they share insights on marketing a medical practice in today’s digital age. Please register even if you can’t attend, as a recording will be emailed to all participants after the event.
