The email
This is The Email.
A monthly newsletter sent to businesses that want to grow, learn, and most importantly, grow.
Want more customers? Stop doing these 3 things:
# 1 – Posting content without a CTA.
Many businesses share content without telling people what to do next, leaving potential leads hanging. Always include a clear call to action so your patients know the exact next step to take.
# 2 – Speaking to everyone (aka no one).
Trying to appeal to a broad audience often results in your message resonating with no one specifically. Instead, define your ideal patient clearly and tailor your communication directly to them.
# 3 – Selling too soon. No value given.
Bombarding new connections with sales pitches before providing any value quickly repels potential leads. Focus on giving genuine value upfront to build rapport and trust before asking for a sale.
The fix? Give value, then build trust, then pitch.
The most effective lead generation strategy involves a clear progression: provide genuine value, which builds trust with your audience, then and only then, make your product pitch. This approach builds long term patient and client relationships, rather than forcing short-term sales.
This month, we filmed a promo video for NuYu Medical, a GP clinic in the Gold Coast with a special interest in weight loss. You can check out the video on their website, here.
If you’d like something similar for your business, you can book in a 30 minute chat at a time that suits you, here. We can chat through ideas, and provide a quote for you.
Is your website bringing you new customers?
If you’ve been feeling like your website needs a refresh, either from a design perspective, to improve your Google rankings with SEO, or to incorporate new services, we’d recommend checking out the DIY Website Checklist. Here, you’ll find a comprehensive list of all the elements your business website needs to thrive, maximise new leads and grow your customer base. And of course if you’d like a quote for any website help, just reach out.